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Experience Jasper Ave

Experience Jasper Ave

Summer, 2017

Wild Heart Collective approached us on behalf of the city of Edmonton to design wayfinding for Experience Jasper Avenue. This event was a design demo along Jasper Avenue from 109 street to 114 street, and showcased the wider sidewalks, rest areas, street furnishings, landscaping, and greater pedestrian space that is slated for reconstruction in 2019. We designed a map that highlighted the parklets, murals, light projections, new sitting areas, stages and pop ups. We also painted pedestrian space and bus stop pads to encourage people to use the new space. 

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