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Speaker Series David Gibson

Speaker Series

David Gibson


About the Talk

We were pleased to host a speaker series with the wayfinding designer and author David Gibson. The talk was held in the Fine Arts Building at the University of Alberta (our co-host).

Lost and Found: a childhood walk in the woods, four fascinating women, the perils of GPS, finding your way on the journey.
People make trips every day. Long or short, these journeys are usually done wth a purpose, sometimes not. As designers, it is our job to help people find their way. At the same time we also want to empower people to wander and get lost, to allow creative meandering alongside directed travels. Author, designer, and SEGD Fellow David Gibson will share his insights on how people navigate, what happens when they get lost and how design can help them find the right path. Come with David as he takes a childhood walk in the woods, follows four fascinating women on their journeys, explores the perils of GPS, and finds his way on the journey.

About David

David is co-founder and managing principal of Two Twelve. His dedication to delivering thoughtful, user-centered design, established the firm’s reputation as the first advocate of “public information design” - the planning and presentation of complex information to diverse audiences.

David leverages the power of design to transform people's experience of public space and information. With sensitivity to context and a talent for consensus building, he leads comprehensive wayfinding programs for leading institutions and organizations across the U.S. His projects include wayfinding and signage design for the Yale University campus and Radio City Music Hall; master planning and environmental graphic design for Boston Children’s Hospital and Los Angeles’ acclaimed Cedars-Sinai Medical Center; identity design and pedestrian signage systems for the City of Charlotte, North Carolina and Downtown Brooklyn, New York; signage for Severance Hall, home of the Cleveland Orchestra; and the complete redesign of the U.S. Census 2000 and the Centers for Medicare & Medicaid Summary Notice. He has led projects for the Metropolitan Transportation Authority and The Alexandria Center for Life Science in New York, Princeton University in New Jersey, The Johns Hopkins Hospital in Maryland, and Sound Transit in Washington.

An internationally recognized and published designer, David began his career with the Ontario Ministry of National Resources in his native Canada. He studied architecture at Cornell University, attended the Nova Scotia College of Art and Design, and received an MFA in graphic design from Yale University. He is also an award-winning organic garden designer. He is President of the Board of Trustees of Art House Productions, a performing and visual arts organization in Jersey City, NJ. David is also a board member of the Public Policy Lab, a New York City not-for-profit that partners with federal and municipal agencies to research, design, and test new public services using human-centered strategies for social innovation.

David gives workshops and lectures on the discipline and value of wayfinding design at educational institutions and industry associations across the United States and around the world. He is a past President and Board Member of the Society for Experiential Graphic Design (SEGD), and was a member of the National Board of AIGA, the U.S. Professional Association for Design. David authored the award-winning volume, The Wayfinding Handbook: Information Design for Public Places, published by Princeton Architectural Press. He was named Fellow of SEGD in 2009, and Chair of SEGD’s Past Presidents Council in 2011.